Free US shipping · Made in the USA · 90-day money-back guarantee
AURA CLARITASSCALP SERUM
BEST SELLER
★★★★★4.87 · 390+ reviews

Aura Claritas Scalp Serum

For thinning hair after 45

Bring back the fullness your hair had before “the change” started taking it away.

Made with six scalp-loving actives, Aura Claritas is designed for the thinning, shedding and dryness that come with changing hormones. No drugs, no hormones, nothing greasy. Just sixty seconds a day on your scalp.

So you can stop counting hairs in the drain and start enjoying your hair again.

  • Caffeine wakes up tired roots for less fall-out
  • Rosemary leaf water refreshes and soothes the scalp
  • Vitamins B3 & B5 nourish the skin your hair grows from
  • Hyaluronic acid brings moisture back to a dry, tight scalp
  • Zinc keeps the scalp balanced for fuller-looking hair

One bottle lasts a full month. Made in small batches in the USA.

Not in love with it? We'll refund you within 90 days 💛

Made in
the USA
Drug-free
formula
90-day
guarantee
Free US
shipping

Order

TODAY

Receive order

 

American Express Apple Pay Diners ClubDiscoverGoogle Pay Mastercard PayPalShop Pay Visa

Women over 45 are noticing the difference…

Judy
★★★★★

“The thickness and shine are back. I'm finally getting compliments on my hair again after years of it looking lifeless.”

Judy ✓ Verified buyer
Donna B.
★★★★★

“My hair is naturally very fine, but since using this serum, it feels completely different in terms of density and strength.”

Donna B. ✓ Verified buyer
READ MORE REVIEWS

A gentle, drug-free answer to hormonal hair changes.

Month 12
Week 1
Week 1Month 12

‹ Drag the slider to compare ›

Unretouched photographs of one customer. Individual results vary.

Fuller-looking hair

Thicker-looking hair, and your confidence with it.

From your mid-forties, falling estrogen shortens each hair's growing phase. New strands come in finer, and more of them let go before they ever reach full length.

Aura Claritas gives the roots what a changing scalp stops providing on its own, with actives chosen for mature scalps and applied exactly where hair grows.

  • Caffeine energises tired follicles for less shedding
  • B3 and B5 help strands feel stronger from the root
  • Zinc supports a balanced scalp for fuller-looking hair
  • Rosemary leaf water refreshes the scalp every day
  • Green tea and larch add antioxidant protection
A calm scalp, and hair that feels like yours again.
Calm, comfortable scalp

A calm scalp, and hair that feels like yours again.

Hormonal changes also slow down your scalp's natural oil. It turns dry, tight and itchy, and hair growing from a stressed scalp looks dull and brittle.

Aura Claritas brings moisture and calm back to the scalp in about sixty seconds, without leaving anything on your roots or your pillow.

  • Hyaluronic acid hydrates a dry, tight scalp
  • Glycerin locks moisture in for all-day comfort
  • Absorbs in 60 seconds, never greasy
  • No minoxidil, no hormones, no silicones
  • Safe on colored and gray hair

Can we talk about price, please?

$49 for a hair serum may sound like a lot…

and we completely understand.

But one bottle lasts a full month, and when you look at what's inside, we hope you'll see it differently.

Most serums on the shelf rely on one or two actives and a lot of filler. Ours has six, at the levels that matter, made in small batches here in the USA rather than by the lowest bidder overseas.

1 bottle, one-time: about $1.63 a day.

2 bottles with auto-refill: about $1.33 a day, plus a free brush.

That's less than a coffee, and a lot less than the treatments, oils and shampoos already half-used in your bathroom cabinet.

And because trying something new can feel daunting, you have 90 days to decide. If it isn't for you, for any reason, we'll refund you.

Women are getting their confidence back with Aura Claritas…

Our Aura Claritas promise

Honest hair care for women who are done with guesswork.

We started Aura Claritas because the women in our lives were tired of products that promised everything and did nothing, or worked only with side effects they didn't want.

Made in the USASmall batches, from a maker we know by name.
Drug-free, alwaysNo minoxidil, no hormones, nothing to “come off”.
Real reviewsEvery review on this page comes from a real customer.
90 days to decideIf it isn't for you, we'll refund you. No hoops.

Thank you for trusting us with something as personal as your hair. We'll keep earning it.

Team Aura Claritas

Frequently asked questions

What's inside the serum?

Aqua, Rosmarinus Officinalis (rosemary) Leaf Water, Glycerin, Niacinamide (Vitamin B3), Panthenol (Provitamin B5), Caffeine, Benzyl Alcohol, Sodium Hyaluronate (Hyaluronic Acid), Larix Europaea Wood Extract, Camellia Sinensis (green tea) Leaf Extract, Glycine, Zinc Chloride, Sodium Metabisulfite, Lactic Acid, Dehydroacetic Acid.

Where is it made?

Every bottle is made in small batches in the USA and ships from the USA.

How long does a bottle last, and when will I see results?

One bottle lasts a full month of daily use. Most women feel a calmer scalp within a couple of weeks and see less hair in the brush around month two. Hair grows in roughly three-month cycles, so give it three months for a visible difference.

Is it safe with my hormones or medication?

It's completely drug-free: no minoxidil, no finasteride, nothing hormonal. If you're being treated for a condition, check with your doctor first, as you would with anything new.

Is it safe on colored or gray hair?

Yes. It goes on your scalp, not your lengths, so it never really touches your color.

How do Automatic Refills work?

You get 2 bottles every 2 months for $79.90, plus a free wooden brush with your first order. We email you before each refill ships, and you can skip, pause or cancel anytime by replying to any of our emails.

What if I don't like it?

Let us know within 90 days and we'll refund your order. No long story needed.