Buy 1 Get 1 Free + free US shippingπŸ‡ΊπŸ‡Έ Made in the USA
Aura Claritas
Best seller for thinning hair after 50
4.87 from 390+ verified reviews

Aura Claritas Scalp Serum

For thinning hair after 50
πŸ‡ΊπŸ‡Έ Made in the USADrug-free formula6 active ingredients
  • Less shedding, fewer hairs in your brush and shower drain
  • Fuller-looking hair at your part and hairline
  • Calms a dry, tight, itchy scalp
  • Drug-free, no minoxidil, nothing hormonal
  • Weightless, gone in 60 seconds and never greasy
90DAYS

Try it risk-free for 90 days. Not happy? Email us and we refund your first order. You don't even send the bottles back.

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H

"At 71 I didn't expect miracles, but my hairdresser asked me last week what I'd been using. That says it all."

β˜…β˜…β˜…β˜…β˜… Helen, 71
390+ happy customers
90-day money-back guarantee
Free, tracked US shipping
How is this different from what I've already tried?

Most hair products work on the strands you already have. Aura Claritas goes on your scalp, where new hair actually grows, with six actives in one bottle instead of the usual one or two. And it's drug-free, so there's nothing to "come off" if you ever stop.

How long until I see results?

Your scalp usually feels calmer within 1–2 weeks. Less hair in the brush often shows around month two. For a visible difference in the mirror, give it three months, one full hair cycle. That's why most women choose Buy 2 Get 2.

Is it safe with my hormones or medication?

It's 100% drug-free. No minoxidil, no finasteride, nothing hormonal. If you're being treated for a condition, check with your doctor first, as you would with anything new.

Will it make my hair greasy?

No. It disappears into your scalp in about 60 seconds and leaves nothing on your roots.

Is it safe on colored or gray hair?

Yes. It goes on your scalp, not your lengths, so it never really touches your color.

Full ingredients list

Aqua (Water), Rosmarinus Officinalis Leaf Water, Glycerin, Niacinamide (Vitamin B3), Panthenol (Provitamin B5), Caffeine (Anhydrous), Benzyl Alcohol, Sodium Hyaluronate (Hyaluronic Acid), Larix Europaea Wood Extract, Camellia Sinensis Leaf Extract, Glycine, Zinc Chloride, Sodium Metabisulfite, Lactic Acid, Dehydroacetic Acid.

How do Automatic Refills work?

You keep the discounted price for life. Buy 1 Get 1 refills every 2 months, Buy 2 Get 2 every 4 months, so you never run out and never pile up extra bottles. We email you before each refill ships. Skip, pause or cancel anytime by replying to any of our emails. Prefer a one-time order? Untick the Automatic Refills box.

Price breakdown

One bottle lasts a full month. With Buy 2 Get 2 and Automatic Refills you pay $139 for 4 bottles, which works out to about $1.16 a day, with a free brush and free shipping. Less than a coffee, and less than the half-used bottles already in your bathroom cabinet.

Shipping & delivery

Free, tracked US shipping on every order. Orders ship the next business day from the USA and usually arrive in 3–7 days.

What if it doesn't work for me?

You get your money back. Your first order is covered by our 90-day guarantee. Email us, keep the bottles.

Less hair in your brush. More on your head.

Less hair in your brush. More on your head.

After 50, falling estrogen shortens each hair's growing phase, and a drier scalp makes it worse. Strands come in finer and fall out sooner.

Aura Claritas goes straight to the scalp with caffeine, B-vitamins, rosemary and zinc, so your roots get what a mature scalp stops making on its own. Sixty seconds a day, nothing greasy left behind.

Made in the USA. Made without drugs.

We built the serum we couldn't find for our own mothers: something that works on a mature scalp, without minoxidil, hormones or a greasy film.

Made here, in small batches

Most serums are made overseas by the lowest bidder. We wanted to know exactly who makes ours, so every bottle is made in the USA.

Drug-free by design

No minoxidil, no finasteride, nothing hormonal. Nothing to "come off" and no side effects to worry about.

Six actives, no fillers

Caffeine, vitamins B3 and B5, rosemary, zinc and hyaluronic acid, at the doses that matter.

Real women. Real results.

Jennifer L.
β˜…β˜…β˜…β˜…β˜…

"After menopause, my hair thinned out so much. This serum has helped restore some density to my crown area."

Jennifer L. βœ“ Verified buyer
Judy
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"The thickness and shine are back. I'm finally getting compliments on my hair again after years of it looking lifeless."

Judy βœ“ Verified buyer
Donna B.
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"My hair is naturally very fine, but since using this serum, it feels completely different in terms of density and strength."

Donna B. βœ“ Verified buyer

The results speak for themselves

Unretouched photographs of one participant. Individual results vary.

Month 12
Week 1
Week 1Month 12

β€Ή Drag the slider to compare β€Ί

1 Week
Scalp calms down

Nothing dramatic yet, and that's normal. Your scalp just feels cleaner, calmer, less itchy.

1 Month
Now it's a habit

This is the month you'll be tempted to quit β€” please don't. This is where it starts.

2 Months
The brush knows

This is usually the moment women message us about. Less hair in the brush. Less in the drain.

3 Months
One full cycle

Hair works in about three-month cycles. This is where most of our survey group started seeing the difference in the mirror.

6 Months
You stop checking

The best part isn't what you see. It's that you're not looking for it anymore.

12 Months
Just your hair

Not a project. Not a worry. Just yours.

Proven in a 90-day study

96 women used Aura Claritas once a day for 90 days. Here's what they reported.

94%said their hairline looked fuller
89%said their hair looked thicker
91%saw more shine
92%would recommend it to a friend

Self-reported results from a 96-participant consumer perception study. Individual results vary.

Customer reviews

4.87
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Based on 390+ reviews