Less shedding. Fuller hair.
You noticed it before anyone said anything.
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From $1.07 a day on the 6-month plan
We recommend 3-6 months of consistent use to see results.
"Whatever your hair does next, it starts at the scalp."Aura Claritas Formulation Team
Aqua (Water), Rosmarinus Officinalis Leaf Water, Glycerin, Niacinamide (Vitamin B3), Panthenol (Provitamin B5), Caffeine (Anhydrous), Benzyl Alcohol, Sodium Hyaluronate (Hyaluronic Acid), Larix Europaea Wood Extract, Camellia Sinensis Leaf Extract, Glycine, Zinc Chloride, Sodium Metabisulfite, Lactic Acid, Dehydroacetic Acid.
Six actives in one formula: caffeine, B-vitamins, rosemary, zinc, hyaluronic and a light botanical base. One application a day, straight onto the scalp, with nothing heavy left behind.
Ships within 1 business day · Arrives in 3–7 days
Real customers, real reviews
Problem
Most women deal with this. Few talk about it.
It starts quietly. A part that sits wider than it used to. A ponytail that wraps three times instead of two. The handful in the shower you've started counting without meaning to. Nobody else has noticed but you have, every morning, for months. None of this is your fault. It's also not something you have to accept
40%
Of women have noticeable hair loss by age 40
48%
Of new mothers experience postpartum shedding
~300
Hairs a day shed after birth - the norm is 50 to 100
80%
Of women see some thinning by age 60
Sources: American Academy of Dermatology, American Pregnancy Association, ISHRS.
Solution
Six actives. No fillers. Straight to the scalp.
Caffeine Complex
Fresh energy at the root
+
B-Vitamin Blend
Daily fuel for the scalp
+
Rosemary Extract
Used on hair for centuries
+
Zinc Complex
Helps hair feel stronger
+
Hyaluronic Boost
Deep moisture, no grease
+
Botanical Base
No fillers, no silicones
+
What it does
What using it actually feels like.
Fresh, clean scalp
No heavy residue, no greasy roots. Your scalp feels clean from the first application
Less on the brush
The shower drain and your hairbrush are usually where you notice a change first
Comfort, not tightness
Hyaluronic boost brings moisture to a dry, tight scalp, so it stops asking for attention
No residue
Nothing heavy, nothing greasy — it vanishes into the scalp in 60 seconds.
Reported results
From our 96-participant, 90-day consumer perception study.
91%
Shine
Noticed a visible improvement in radiance and light reflection.
94%
Hairline looks fuller
Noticed a fuller look around the hairline and temples.
89%
Thickness & Density
Perceived hair as visibly thicker, with improved strand body.
92%
Would Recommend
Would recommend Aura Claritas to a friend.
Self-reported results from 96 participants using Aura Claritas daily for 90 days. Individual results vary.
Customers
Karen M.
5 months in
Amanda L.
Postpartum, 4 months
Jess T.
Started in January
The daily ritual
Target
Part your hair where you're most concerned. That's it - this goes on the skin, not the strands, so your lengths stay untouched
Activate
Massage for 60 seconds. No measuring, no counting drops. By the time it's done, it's already gone - nothing left sitting on your roots.
Commit
Morning or night, same time each day. Miss one? Pick it up tomorrow - nothing resets, nothing is lost
Sixty seconds. That's the whole commitment.
Your timeline
How it usually unfolds
Unretouched photographs of one participant. Individual results vary.
1 Week
Scalp calms down
Nothing dramatic yet, and that's normal. Your scalp just feels cleaner, calmer, less itchy.
1 Month
Now it's a habit
This is the month you'll be tempted to quit — please don't. This is where it starts.
2 Months
The brush knows
This is usually the moment women message us about. Less hair in the brush. Less in the drain.
3 Months
One full cycle
Hair works in about three-month cycles. This is where most of our survey group started seeing the difference in the mirror.
6 Months
You stop checking
The best part isn't what you see. It's that you're not looking for it anymore.
12 Months
Just your hair
Not a project. Not a worry. Just yours.
The standard
We do things differently.
Aura Claritas
Minoxidil
Generic Serum
Drug-free formula
No silicones or heavy oils
Six actives in one bottle
Made in the USA
Free welcome kit
FAQ
Questions we get a lot.
Honestly? The scalp part comes first. Most women tell us it feels calmer within a couple of weeks. For something you can actually see in the mirror, give it three months - that's about one full hair cycle. It's the main reason the 3-month plan is the one most people go with.
Some women notice more hairs in their brush in the first few weeks. Often that's simply because you've started paying closer attention, and daily scalp massage can loosen hairs that were already on their way out. If shedding increases or continues past the first month, stop using it and check with your doctor or dermatologist
No - this isn't a medication, so there's nothing to come off of. But it is a routine, not a one-time fix. Think of it like your moisturizer: it does its job while you're using it.
It's 100% drug-free. No minoxidil, no finasteride, nothing hormonal - that was the whole point when we made it. If you're pregnant, breastfeeding or being treated for something, check with your doctor first, same as you would with anything new.
Yes. It goes on your scalp, not down the lengths, so it never really meets your color.
Two reasons. Six actives in one bottle instead of one or two, and it's made here in the USA - a lot of serums on the shelf are manufactured overseas, and we wanted to know exactly who makes ours.
Then you get your money back. Your first order is covered by our 90-day guarantee - just email us, no long story required.
No. It disappears into your scalp in about 60 seconds and leaves nothing sitting on your roots. You can do it in the morning and get on with your day.
Most sensitive scalps do just fine with it - it's gentle and barely scented. If you've been diagnosed with a scalp condition, send the ingredient list to your dermatologist before you start. We'd rather you check.
A lot of our customers started years in. Nobody can tell you what your hair will do - but your scalp is the part you can actually look after, and that's true at any stage.
Reviews
Customer reviews.
90day guarantee
Keep the bottles. Get your money back.
Use Aura Claritas every day for up to 90 days. If you're not happy, email us and we'll refund your first order, even if every bottle is empty. You don't send the bottles back.
Just send back the free welcome kit, or keep it for a small flat fee. Read the full policy